OVERVIEW
This e-commerce website was created for FEMI, a clothing brand based in Sao Paulo, Brazil, in a visually stunning and user-friendly platform that showcases the brand’s products in an elegant and sophisticated way.
As a small business entrepreneur, the was a big challenge to find low budget sollution as this was the brand first entrance with an e-commerce platform. Choosing a budget-friendly e-commerce platform like WooCommerce, designing a simple and user-friendly website, optimizing it for search engines, and setting up secure payment processing were key steps. Add-ons were incorporated allowing promoting the website through social media channels like Instagram and Facebook shops.
The homepage features large, high-quality images of the brand’s clothing line, with clear calls to action that encourage users to explore the site and make a purchase. The site’s product pages are equally well-designed, with detailed product descriptions, multiple images, and size and color options.
INFO
My role
UI/UX Design, Art Direction, Project Managment, Outsourcing providers and hosting solutions
platform
WordPress, Elementor PRO, Woocommerce
site url
The site’s design is modern and clean, with an intuitive navigation system that allows users to easily browse and search for products.
the home page
Features large, high-quality images of the brand’s clothing line, with clear calls to action that encourage users to explore the site and make a purchase. The site’s product pages are equally well-designed, with detailed product descriptions, multiple images, and size and color options.
the product categories pages
These pages displays a collection of related products. with images, descriptions, prices, and other relevant information about each product in the category. Customers can browse through the different products and select the ones they are interested in purchasing. ages are important for online retailers to showcase their products and help customers find what they are looking for.
product pages
The product page provides detailed information about a specific product, providing customers with all the information they need to make a purchasing decision.
check-out pages
The final step in the customer’s online shopping journey where they complete the purchase of their selected items. going throught reviewing the items in the shopping cart, entering shipping and billing information, selecting a payment method, and reviewing the final order details before submitting the order for processing. The checkout process was streamlined and user-friendly to minimize cart abandonment and ensure a positive customer experience. Secure payment processing is essential to protect customers’ sensitive information, and options for expedited shipping or order tracking isoffered to enhance the shopping experience.
